Avon Day And Night Cream Review: Worth Buying?

Sagging along the jawline is the concern nobody warns you about. Fine lines you can blur with primer, but slack skin around the lower face changes how foundation sits, how contour reads, and how you photograph.

That is the exact complaint Avon aims at with its Anew Platinum day and night cream duo. I bought the two-pack myself and ran it for four weeks as a bridal makeup artist who needs skin to behave under camera flash.

Below is what actually happened, including the parts the brochure skips.

In a Nutshell

• The duo is a hydration win, not a facelift. Both jars leave skin plump, soft, and comfortable, but the “lift” claim reads more like a temporary smoothing effect than structural change.
• The day cream carries broad spectrum SPF 25 to 20 depending on which version you get, using homosalate, octocrylene, avobenzone, and ethylhexyl triazone. That makes it a real two-in-one for lazy mornings.
• Protinol Technology is the headline active, Avon’s patented ingredient claimed to support both collagen 1 and collagen 3. It is a proprietary blend, so independent data is thin.
• The night cream is a gel-cream, not a heavy balm. It leans on glycerin, niacinamide, shea butter, and a low dose of glycolic acid for overnight smoothing.
• Both formulas contain fragrance, and the night version includes myristyl myristate, a known comedogenic emollient. Skip both if you are fragrance-sensitive or acne-prone.
• Best suited to dry or normal, mature skin over 45. Oily skin will find the day cream sits on the surface, and true wrinkle correction needs a dedicated retinol instead.

Avon Anew Platinum Day and Night Cream

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The set pairs the Platinum Day Lifting Cream with SPF and the Platinum Night Replenishing Cream, each in a 1.7 oz jar. Avon positions it for the 50-plus bracket.

The core pitch is a dual collagen boost. Avon claims Protinol restores collagen 1 and collagen 3 together, while Paxillium Technology handles the visual lifting effect.

Marketing numbers get specific. The brand cites reactivated elastin production of 53% in two days and says 80% of testers saw improvement around the neck after two weeks.

Read those carefully. They come from brand-run consumer perception panels, not peer-reviewed dermatology trials, so treat them as directional rather than proof.

Note that Avon has refreshed this line more than once. Older jars say Day Lifting Cream SPF 25, newer stock says Lift & Tighten Day Cream SPF 20, and the formulas differ slightly.

Price sits around the mid-thirties for the pair, which lands it between drugstore and prestige. That middle position is where most of my hesitation lives.

Unboxing and First Impressions

Mine arrived in a plain shipper with both cartons intact and no sample sachets or inserts. Avon keeps packaging modest, which I appreciate.

The jars look better than the price suggests. Frosted lilac for day, deep aubergine for night, with weighted caps that feel reassuringly solid rather than cheap.

Both are open-mouth screw-top jars. No spatula included, which is my first real complaint since fingers in a jar is not ideal hygiene for a fragranced anti-aging formula.

The seal under each cap is thin foil that peels cleanly. Neither jar had shifted or leaked in transit.

Fill level surprised me. Both were filled almost to the rim, so you are not paying for air the way some airless pumps make you.

Scent hits immediately on opening. It is a soft powdery floral, unmistakably classic Avon, and it lingers for maybe ten minutes after application.

If you have trained yourself onto fragrance-free K-beauty moisturizers, this will feel like a step backward. I noticed it every single night.

Top 3 Alternative for Avon Anew Platinum Day and Night Cream

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Olay Regenerist Micro-Sculpting Cream

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RoC Retinol Correxion Deep Wrinkle Night Cream

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L’Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer

The Ingredient List Explained

The day cream runs roughly 32 ingredients. Water leads, then homosalate, glycerin, octocrylene, and avobenzone for UV filtering.

Support comes from C12-15 alkyl benzoate and dimethicone for that silky slip, plus butylene glycol and cetearyl alcohol as texture builders.

Worth flagging: three ingredients here carry mild pore-clogging potential, specifically butylene glycol, cetearyl alcohol, and glyceryl stearate SE. Most people tolerate them fine.

The formula is free of parabens, sulfates, PEGs, and drying alcohols. It is not reef safe, and it is not vegan.

The night cream is the more interesting jar. It combines glycolic acid for gentle surface renewal with niacinamide for tone and barrier support.

Glycerin handles humectant duty and shea butter adds the richness. That is a genuinely sensible trio for dehydrated mature skin.

Then myristyl myristate appears, which is fairly comedogenic. Combined with parfum, this is not a formula I would hand to congested or reactive skin.

How the Day Cream Feels on Skin

Texture is a light lotion-cream, thinner than the jar suggests. One pea-sized scoop covers face and neck.

Absorption takes about two minutes with no tackiness afterward. That is genuinely good for a formula carrying four chemical UV filters.

Overdose it and the story changes. Apply more than a pea and it sits on the surface and turns greasy, which I confirmed on a humid day.

There is no white cast, which matters if you have deeper skin tones and have been burned by mineral sunscreens.

Hydration held for roughly six hours on my dry-normal skin before I wanted a mist. Oily skin would likely see shine by midday.

Now the honest correction to the claim. Avon says it recontours sagging skin, and what I observed was smoothing and light-diffusion, not recontouring.

Skin looked fresher and more even. My jawline looked exactly the same as it did in week one.

The SPF 25 is also worth a caveat. For a bride standing outdoors, SPF 25 is a starting point, not adequate all-day protection.

How the Night Cream Performs Overnight

This is the jar I liked more. It has a gel-cream texture that feels surprisingly light for a night product.

It spreads with real slip, so you can work it over the face and neck without dragging. That makes it pleasant to apply when you are exhausted.

Last update on 2026-08-03 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

Absorption is quick, and my skin felt fresh rather than coated. Mornings brought a soft, cushioned, well-hydrated finish.

The same overapplication warning applies, and it is worse here. Too much product leaves skin unpleasantly sticky against a pillowcase.

Regarding firming, expect subtlety. Multiple long-term testers report the same thing I found, which is comfortable hydration with no dramatic tightening.

The glycolic acid dose is low enough that I never felt stinging, even on nights I had used a vitamin C serum first.

If your priority is waking up with less crepiness across the cheeks, this delivers. If your priority is erasing established forehead lines, it will not.

My Four Week Results

I used the duo as my only moisturizer for 28 days, keeping my cleanser and serum identical. No other variables changed.

Week one gave the clearest win. Dry patches along my cheeks resolved and makeup stopped clinging to them.

Week two brought better tone evenness. I credit the niacinamide in the night jar more than any collagen technology.

Week three was flat. No further visible change, which is where the marketing timeline and my mirror parted company.

By week four my skin was soft, balanced, and healthy-looking, with fine lines around my eyes completely unchanged. Nasolabial depth was identical.

This matches the pattern in other multi-month reviews. Bloggers who ran it eight weeks reported the same conclusion, which is nice skin, unmoved wrinkles.

My take: this is a competent moisturizing duo with a light exfoliating benefit at night. Judge it as a moisturizer and it performs well.

Judge it against the lifting language on the box and it disappoints. Your satisfaction depends almost entirely on which expectation you bring.

Under Makeup Performance for Brides

This section matters in my work, and it is where the day cream earned real points. It sits flat and grippy under foundation.

No pilling with silicone primers, no separation with water-based foundations. I tested both on clients and on myself.

Wait time is short. Give it three minutes and you can go straight to primer without any rolling or balling.

The finish underneath is satin rather than dewy. For a bride photographed with flash, that is the safer choice.

One limitation. Because the SPF here is chemical rather than mineral, it produced no flashback in my test shots, which is a genuine advantage over titanium-heavy alternatives.

The fragrance is the professional dealbreaker. I will not apply a powdery scented cream on a client without asking, since wedding-day skin reactions are unforgivable.

For personal use before an event, it is reliable. For kit use across many clients, I keep a fragrance-free option instead.

Who Should Skip This Duo

Be direct with yourself here, because this product suits a narrower group than the packaging implies.

Skip it if you are fragrance-sensitive. Both jars contain parfum, and there is no unscented version available.

Skip it if you are acne-prone or have fungal acne. Myristyl myristate, polysorbate-60, and several fatty alcohols make this a risky bet for congested skin.

Skip it if you have oily skin. The day cream needs precise dosing to avoid a greasy surface film, which oily skin will notice fast.

Skip it if you want measurable wrinkle correction. A dedicated retinol or prescription retinoid will outperform this at a similar or lower price.

Skip it if you are under 40 with no textural concerns. You are paying for anti-aging positioning you do not need yet.

Reconsider the jar format if hygiene matters to you. Repeated finger dipping into a fragranced cream is not ideal, and no spatula is supplied.

Who should buy it? Dry or normal mature skin that wants one comfortable product handling moisture and daily SPF together, with realistic expectations attached.

Pros and Cons

Pros

• Broad spectrum SPF in the day cream means one fewer step in the morning, using well-established filters including avobenzone and ethylhexyl triazone.
• The night gel-cream texture is genuinely pleasant, absorbing quickly without the heaviness typical of anti-aging night formulas.
• Sensible supporting actives including niacinamide, glycerin, shea butter, and a low-strength glycolic acid.
• Excellent makeup compatibility with no pilling, no flashback, and a satin base finish.
• Free from parabens, sulfates, PEGs, and drying alcohols, and both are dermatologist tested and hypoallergenic per the brand.
• Generously filled jars at a mid-market price, with the two-pack cheaper than buying each separately.

Cons

• Fragranced, which rules it out for reactive skin and makes it unsuitable for professional kit use.
• Firming claims outrun real results. Four weeks produced hydration and tone benefits but no visible lift.
• Comedogenic risk from myristyl myristate and several fatty alcohols.
• Jar packaging with no spatula, and chemical SPF filters degrade faster with repeated light exposure.
• Formula versions vary between SPF 25 and SPF 20 stock, so what you receive may not match the review you read.
• SPF 25 is modest for genuine outdoor sun exposure.

How I Use It in My Routine

Order matters with this duo, mostly because of the fragrance and the SPF.

Morning starts with a gentle low-pH cleanser, then a vitamin C serum fully absorbed before anything else goes on.

I follow with the day cream as the final skincare step. It has to sit last because the SPF filters need to form an even film.

One pea for the face, one small extra for the neck. Any more and I get shine by lunch.

Evening starts with an oil cleanser, then a second cleanse, then a hydrating toner while skin is still damp.

On nights I use retinol, I apply the retinol first and buffer with the Platinum night cream on top. The glycolic acid level is low enough that I saw no irritation.

On non-retinol nights, the night cream goes straight onto damp skin. Damp application makes a noticeable difference to how plump skin feels by morning.

I patch tested behind my ear for three days first. With a fragranced product on mature or dry skin, that step is not optional.

Expert FAQs

Is Avon Anew Platinum day and night cream good for wrinkles?

It softens the appearance of fine lines through hydration and light surface renewal. Deeper set wrinkles will not change meaningfully, and multiple long-term testers including me confirmed this over four to eight weeks.

What is Protinol and does it actually work?

Protinol is Avon’s patented ingredient claimed to restore both collagen 1 and collagen 3, mimicking a healthier collagen ratio. The supporting evidence is brand-generated, so consider it plausible but unproven by independent research.

Can I use the day cream instead of sunscreen?

For an indoor day, the SPF 25 is acceptable. For extended outdoor time, layer a dedicated SPF 50, because a single pea of moisturizer rarely delivers the tested application density.

Does it clog pores?

It can. Myristyl myristate in the night cream is comedogenic, and the day cream includes several mildly pore-clogging fatty alcohols and emulsifiers.

Is this suitable for sensitive skin?

Both jars are dermatologist tested and hypoallergenic, but both contain parfum. Sensitive or rosacea-prone skin should choose a fragrance-free alternative.

What age is this designed for?

Avon targets 50 plus, and the formulas make most sense for dry or normal skin from the mid-forties onward. Younger skin gains little beyond basic moisture.

How long does one jar last?

Using a pea-sized amount twice daily, each 1.7 oz jar ran about ten weeks for me. Overapplying, which is easy with jars, will cut that considerably.

Does the night cream sting or purge?

I experienced neither. The glycolic acid concentration appears low, so it acts as a gentle smoother rather than an active exfoliant.

Is it worth the money?

As a moisturizer plus SPF duo, yes for dry mature skin. If you want structural firming, put the same budget into a proven retinol instead.

Can I use it with retinol or vitamin C?

Yes. Vitamin C in the morning before the day cream, retinol at night with the cream buffered on top, worked without irritation for me.

Where should I buy it to avoid fakes?

Buy from Avon directly, an official brand store, or a listing fulfilled by a verified seller. Anti-aging creams attract counterfeits, so check the seller before checking out.

Vegan or cruelty free?

Ingredient databases list the day cream as neither vegan nor certified cruelty free, and Avon does not state vegan status for the night cream. Look elsewhere if certification is a requirement.